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Colorado Fruit & Vegetable Growers Association Primed for Second Decade of Service to Colorado Produce Sector

For Immediate Release: March 19, 2024
Contact: Marilyn Bay Drake 303-594-3827 admin@coloradoproduce.org


Coming off its tenth annual conference Feb. 27-28, CFVGA leadership says it is well poised to unify fruit and vegetable growers statewide to advocate for solutions impacting the sector and to promote to Coloradans the importance of being able to buy fresh, delicious, locally-grown produce. Iconic brands like Palisade Peaches, Olathe Sweet Corn, Rocky Ford Melons and Pueblo Chile are just the tip of the iceberg in terms of the wide array of produce raised in Colorado.

“Since its founding in 2014, the Colorado Fruit & Vegetable Growers Association (CFVGA) has grown tremendously in terms of member and sponsor numbers as well as in its scope of work on behalf of Colorado produce growers,” said CFVGA President Chuck Hanagan, Hanagan Farms, Rocky Ford.

Elected during the conference to the CFVGA Board are three new grower members: Debbie Dees, Rogers Mesa Fruit, Hotchkiss; Emily King, Fagerberg Produce, Eaton; and Martin Diaz, Martinez Farms, Alamosa. Also re-elected to a third, three-year term was Alisha Knapp, Knapp Farms, Rocky Ford.

Hanagan, in his third year on the CFVGA Board was elected president by his fellow Board members. Other officers elected include Joe Petrocco, Petrocco Farms, Brighton, vice president; Nick Heitkemper, Rabobank, secretary; and Beth LaShell, Fort Lewis College, treasurer.

Retiring Board members included David Asbury, Full Circle Farms, Boulder; David Harold, Tuxedo Corn Co., Montrose; Roger Mix, Mix Farms, Center, and Harrison Topp, Topp Farm, Paonia. The Board extends a special thanks to Mix, CFVGA’s retiring president.

“CFVGA is the only organization representing the entire produce industry in Colorado, all sizes and types of growers are members,” said Hanagan. “We will push forward to advocate for policies that will enable growers to be successful, as we extoll the value of the variety and quality of produce grown in our state. We will continue to produce learning opportunities and events for growers. CFVGA has a solid foundation, thanks to its sponsors as well as to the promotional and research grants it administers. We are excited for the next ten years!”

The CFVGA is comprised of some 280 members, including growers of all sizes and types of production throughout the state, as well as representatives of allied industries. The Colorado fruit and vegetable growing sector contributes nearly $485 million to Colorado at the farm gate and is multiplied as it goes through the distribution chain. Over 90,000 Colorado acres are in fruit and vegetable production.  Learn more at coloradoproduce.org


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