About the CFVGA

Colorado produces a wide variety of fruits and vegetables under some of the best climatic conditions in the country.  Warm days, cool nights, and plentiful high-altitude sunshine give rise to flavor and nutritional development that is unparalleled.

Fruit and vegetable production is almost a 300 million dollar industry at the farm gate in Colorado with over 60,000 acres in production. Besides nutritious and flavorful products, the industry supplies the citizens of Colorado with many other attributes that truly elevate the quality of life in the state.

Currently, Colorado fruit and vegetable growers face many common challenges. Population growth is altering markets and increasing pressure on limited land and water resources. Skyrocketing production costs, additional regulations governing labor, food safety, marketing, and other production practices create numerous hurdles for farmers to manage. Lawmakers and administrators unfamiliar with Colorado agriculture are developing policies and regulations with potential adverse effects.

The Colorado Fruit and Vegetable Growers Association (CFVGA) is a new 501(c)(6) nonprofit organization that will help improve the business sustainability and profitability of commercial fruit and vegetable growers in Colorado of all sizes, organic and conventional, direct marketing (farmers market, CSA, produce stand, etc.) and wholesale marketing.

CFVGA is the go-to resource for Colorado fresh fruit and vegetable farmers. We connect Colorado growers with industry, government, academia and consumers to strengthen and expand Colorado fresh fruit and vegetable production.

CFVGA is committed to being the go-to resource for Colorado produce growers in five core areas of focus with partners including Colorado State University, the Colorado Department of Agriculture and the Western Growers:

FOOD SAFETY
CFVGA will provide a “one-stop-shop” for food safety information, resources, policy/procedure recommendations, policy updates, best practices and audit preparation.

LABOR
Growers small, medium and large will benefit from a variety of resources and recommendations concerning HR best practices, compliance and policy updates.

WATER
Critical to fruit and vegetable production in Colorado, water is another key focus of the CFVGA – including water resource management issues advocacy, policy updates, and water efficiency best practices.

NUTRITION & WELLNESS
Fruits and vegetables are among the most nutrient dense foods available, and CFVGA will help consolidate and disseminate information to growers and the public alike, and anticipates nutrition-focused marketing opportunities for Colorado growers in the coming years.

 

BUSINESS DEVELOPMENT
In addition to providing direct support, resources and value to Colorado producers, the CFVGA will also develop public-facing programs to help promote, market and differentiate Colorado fruits and veggies available to Colorado residents.

The CFVGA board includes successful commercial growers, produce industry members, and partners from the Tri-River area in Western Colorado, the San Luis Valley, the Arkansas Valley and Northern Colorado.

Please enjoy the information available to you on this site and if you have any questions please feel free to contact us.